Project Pyxis: Month 17 – April 2018

Another month has come and gone…almost (pushing this one out early as we’re heading to NZ for a family holiday, yay!). Google pushed out a few more updates, one being a broad core search algorithm update. Also, their PageRank patent got updated with some new and interesting stuff (simplified version here, a more detailed version here). So all in all, pretty turbulent month.

Mozcast snapshot of the month

As for Pyxis, it was not a great month. While rankings were pretty stable with a few gains, earnings were pretty bad due to Easter + ANZAC day in Australia. May should be much better. I also did a URL restructure to allow for more flexible future growth of the project, and with the correct 301s in place, rankings didn’t suffer.

Continued building more links, trying to be super consistent.

On-Page SEO done:

  • Some CRO, nothing special
  • Changed the URL structure

Off-Page SEO done:

  • 14 guest posts
  • 1 super HQ niche link

Expenses for April 2018

$2699

Project Total Expenses = $17257

Earnings for April 2018

$440

Project Total Earnings = $5940

Current Rankings

Tracking 93 keywords. This is what happened in the last 30 days. Had some ok movement, nothing drastic, just waiting for the primary keywords to hit the top 5.