Project Aries: Oct 2017 to mid-Feb 2018

The first page was published on October 24th 2017.

Link Building started mid-December 2017.

Here’s what we’ve done so far.

Setup/Design (all based on extensive keyword research) <- this is pretty much the same process as Project Pyxis (I use a replicable system)

  • Created the IA (Information Architecture)
  • Built the core site
  • Implemented URL structure, created pages, SEO optimised page titles, basic header implementation pre-content (H1s, H2s, etc)
  • Created the design, menus, logo, etc.
  • Added SSL as a trust element + to future-proof it
  • Connected GA, Search Console, set the geo-target to Australia.


  • Around 20 pages, 14 posts
  • Manually went through the content (mainly pages), adding LSI / secondary / long-tail keywords, leaving the primary keywords for the headers.
  • Still need to properly interlink all pages, using targeted partial match anchors to pass topical relevance throughout the site.

On-page SEO (as mentioned above, all basics are covered):

  • IA based on keyword research
  • Page titles
  • url structure
  • keyword optimised long-form content
  • SSL
  • etc.

Off-Page SEO so far:

  • Dripfed a lot of social signals (g+, facebook, twitter) to justify the coming links
  • HQ niche links – 3 partial match link
  • High DA links from common blogs like – 120 generic/url/branded links
  • Guest posts – 35

Expenses from October 2017 to mid-February 2018

SEO – $10264.52
Content – $981

Total = $11245.52

Current Rankings

Tracking 106 keywords at the moment (ahrefs export).