About The Project
Start: Oct 2017
Niche: Finance
JV: Search District
August 2020 $
Rev: $89411.80
Costs: $3835.1
Profit: $85576.7
The growth continues this month. We saw another $28k+ increase to our monthly rev, resulting in $89k+ in August (July was $60k+).
Expenses remained quite low, meaning the profit margin was in line with last month at 95%. 
This will be a fairly short update as we’ve been working a lot on Project Ganymede last month, as well as other projects.
Things we’ll cover this month:
- Aries 2.0
- The Great Update continues
Aries 2.0
Aries 2.0 is another site in the same industry targeting the exact same keywords, but with the difference that we’re using this domain as a testing ground for more aggressive strategies.
The main strategy right now is hyper-relevant, aged, and powerful 301s. This proved quite successful so far, though we did see some pullback in a kw cluster related to a specific country.
Next month we’ll start to build the usual links to this second brand, together with adding a good amount of content to increase its topical footprint.
The Great Update continues
Both in month 32 and 33 I mentioned The Great Update, where we’re overhauling existing content to be more in line w search intent.
We’re continuing this but haven’t seen any noticeable impact so far.
On-page done
- Continued The Great Update
Off-Page done
- Bunch of Q&A type links – branded anchors
- 15+ decent quality links
Expenses
August 2020: $3835.1
Project Total: $109874.1
Earnings
August 2020: $89411.8
Project Total: $394366.51
Project Total Profit/Loss: +$284492.41
Current Rankings
Same as last month, stable 
See you next month!
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